Nicholas (nwhyte) wrote,
Nicholas
nwhyte

The mysterious world of selleckchem.com

I don't know about you, but I've been seeing a lot of advertising on various websites (I think using Google ads, or whatever it's called) for the Texas-based biochemistry firm Selleckchem.com.
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I'm not really an ideal potential client for them; I confess I can't really understand their advertisements.
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Though one of them does feature a cute bunny rabbbit.
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I wonder what algorithm has decided that I am the sort of person who might ever purchase one of Selleckchem.com's products, let alone face an agonising choice between them and their competitors. Is Google's targeted advertising that poorly targeted? Or is it just that Selleckchem.com have more money than sense and have bought All The Ad Space to try and persuade people to buy their particular brand of inhibitor?
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